Why have a website when you're already on Facebook and Google Maps?
Social media and Google Maps are useful, but they don't belong to you. What a website adds, and what it has to do to be worth having.
It’s the question we hear most. You’ve got a Facebook page, an Instagram account and a Google Maps listing with reviews: why add a website?
The short answer: those tools are valuable, but they’re rented shop windows. Your website is yours.
Useful tools that don’t belong to you
On social media, the platform’s rules decide who sees your posts, how much room your practical details get and what appears next to you, sometimes a competitor. Those rules change without asking you.
A Google Maps listing is essential for being found nearby. But it’s only a few lines: there’s no room for your full menu, your services, your story or what makes you different.
Your website is where you decide what people see first, what they remember and what they do next.
A website answers questions before people call
Before they walk in or get in touch, visitors want to know a few simple things:
- Are you open, and when?
- What do you offer, and at what price?
- Where are you, and how do they get there?
- How do they book, order or contact you?
A good website answers all of that in seconds, on a phone. On the Auto-école La Tour de Mare site, every course has its own page with a starting price; on Mr. Tandoors, a live sign shows whether the restaurant is open. Small details, but they’re what turn a visit into a phone call.
The place everything else points to
Your Google listing, your Instagram, your flyers, your business card: they can all point to the same address. Your site becomes the reference point, always up to date and under your control.
It’s also what Google understands best. A well-built site, with your services, your town and your opening hours clearly written, helps search engines work out who you are and who you’re relevant to.
And if some of your customers speak another language, your website is where you can welcome them in it.
What a website has to do to be useful
A website doesn’t need to be big. Above all, it has to:
- Be fast and easy to read on a phone, because that’s where most visitors will see it.
- Answer the practical questions on the first page.
- Offer one clear action: call, book, order or ask for a quote.
- Look like you, so people recognise you when they arrive.
How we help
We start from how your customers find and contact you today, and build the site that makes that path easier. You deal directly with the person building it, from the first conversation to launch.
To see what that looks like, browse our live sites, or tell us about your project.