Tradespeople and builders: a website that makes the phone ring
Area covered, past work, guarantees, a quote in one tap: what customers look for before they call a tradesperson, and how your website can answer.
Electrician, plumber, builder, joiner, landscaper: customers often find you by word of mouth, then check online before they call. Your website has one real job: to give them confidence, and get them to pick up the phone. Here’s what matters.
1. What you do, and where
On arrival, visitors should understand your trade and the area you cover within three seconds: “Electrician in Fréjus, Saint-Raphaël and the eastern Var”. That’s also what helps Google show you to the right people.
If you do several things, give each its own page. EM Concept, an electrician and audio-visual integrator, presents its five areas (electrical work, video, home cinema, sound, networks and security), each with its services in detail.
2. Your work, in photos
For a tradesperson, nothing beats photos of finished jobs. A clear gallery, sorted by type of work if possible, says more than a long speech. EM Concept’s gallery can be filtered by type of job, so visitors go straight to what concerns them.
Get into the habit of photographing your jobs, before and after. It’s the raw material of your website.
3. Proof you’re serious
Before letting someone into their home, people want reassurance. Highlight:
- your years of experience;
- your guarantees and insurance;
- any accreditations or trade memberships;
- customer reviews, for example from your Google listing.
4. A quote in one tap
Once visitors are convinced, don’t lose them. A call button visible on every page, a WhatsApp link, and a short form to ask for a quote or a visit. On EM Concept’s site, asking for a free visit or quote takes a single step, and calling or WhatsApp are available from every page.
5. Built for phones
Customers often look for you on their phone, sometimes standing in front of the problem. A fast site, readable one-handed, with a tappable number, makes the difference.
6. What if your customers speak another language?
On the French Riviera, many property owners come from abroad. Plan B Concept, which represents owners through renovation and building projects, has a site in English and French: often what wins over a customer who doesn’t read French.
In short
A good tradesperson’s website doesn’t need to be big: your trade and area, your work, your guarantees, and a way to call you straight away. Julien has made sites for tradespeople a speciality of his studio. Tell us about your business: we start from how your customers find you today.
